The Adstronaut
Your ads should make money, not just noise.
I share the exact Meta Ads, Google Ads and spreadsheet playbooks I use to turn ad budgets into profit — written plainly, tested in real accounts, no "it depends".
Latest playbooks
Practical breakdowns you can apply to your next campaign — not recycled theory.
Strike at Midnight: Why It's the Prime Time to Launch Your Campaigns
The ad auction goes quiet at 2am. That can be the perfect moment to launch — here's the logic, and how to test it on your own account before you trust it.
How I Use Claude Code to Automate My Ad Reporting
Weekly reports used to eat half a day. Now Claude Code builds them while I get coffee. Here's the exact setup — and where AI still needs a human.
How to Do Keyword Research for Google Ads (Without Wasting Budget)
Most wasted Google Ads spend starts with the wrong keywords. Here's the intent-first way to build a list that brings in buyers, not tyre-kickers.
5 Excel Formulas Every Digital Marketer Should Know
You don't need to be a spreadsheet wizard to run clean reports. Five formulas do 80% of the work in paid advertising — here they are.
Got a campaign that's burning cash?
Tell me what's going on and what you're trying to hit. I'll point you to the fix — or the playbook that already covers it.
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